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Sidebar Articles

Your Association’s Content Marketing Plan for 2014: Create, Listen, Engage, Convert

Distributing content alone does not an effective marketing strategy make. How can you bring more people to the party? By Mark C. Wills “Associations can’t be laggards when it comes to technology. That was the gauntlet thrown down by Monica Bussolati at Association Media & Publishing’s March 20, 2014 Washington, DC Lunch & Learn, “The Epic List of Content Marketing Tools. (Download Bussolati’s […]

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The 5 Most Important Elements of Your Association’s Brand

Yes, the design elements of branding are important—but so are several other elements, like brand promise, voice, and story. By Amanda Kaiser We spend a disproportionate amount of time on our association’s brand look. We review iteration after iteration of a re-imagined logo. Every year we agonize over the conference look – location-based or theme-based? We tinker with website design. Look is […]

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New Research: What Influences Agency Media Buyer Decision-Making?

Get to know Lindsay Morrison, vice president of marketing communications at Kantar Media SRDS & Healthcare Research, a group that collects, organizes, and delivers advertising data to connect media buyers with media sellers. SRDS recently teamed up with AM&P member James G. Elliott Co., Inc. on an important new market research study designed to understand the information needs of media […]

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Top 10 Ways to Grab — and Keep — Readers’ Attention

You can seduce readers into stopping and reading an article, even if the material happens to be a little tired. Communications Consultant Karla Taylor and SHRM’s Online News ManagerBeth Mirza took attendees at AM&P’s recent Lunch & Learn down their short list of best tips. Hint: One of them involves drawing stick figures. By Rena Malai Is it a catchy headline? Check. […]

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RFP for Ad Sales? Not Necessarily a Good Idea

Get to know Jim Elliott, president of  James G. Elliott Co., Inc. A long-time member and supporter of Association Media & Publishing and head of the largest national magazine advertising sales outsourcing firm, Jim shares some ideas to help associations improve the search process when they are looking for new ad sales representation. By Carla Kalogeridis Sidebar: What makes the RFP process […]

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Digital vs. Print: Which is Better For You?

We love our glossy paper but our reality is digital. So how can you keep your content alive and relevant? What factors do you need to think about as you decide how to invest in your magazine’s future? Let’s look at some considerations when deciding how to address the print vs. digital dilemma at your organization. By Daniel de la Cruz Print […]

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Digital vs. Print: Which is Better For You?

We love our glossy paper but our reality is digital. So how can you keep your content alive and relevant? What factors do you need to think about as you decide how to invest in your magazine’s future? Let’s look at some considerations when deciding how to address the print vs. digital dilemma at your organization. By Daniel de la Cruz Print […]

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Steps to a Rock-Solid Social Media Implementation Plan

Do you have a social media implementation plan that you consistently follow? By Jeff Korhan The number-one thing you can do to take the stress out of your social media marketing is to develop a plan, write it all down, and make a commitment to use and refine it as you grow with it. While that may seem straightforward, the key to […]

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Readership Surveys: 10 Good Reasons Why

Do you know what your readers are thinking? Maybe so — or maybe no, if it’s been a while since your last readership survey. By Cathy McNamara Fitzgerald Do you know what your readers are thinking? Maybe so — or maybe no, if it’s been a while since your last readership survey. Here are 10 good reasons to consider undertaking a readership […]

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New USPS Rules That Should Be On Your Radar

Numerous U.S. Postal Service changes took effect last month. What do association publishers need to know? By Carla Kalogeridis The U.S. Postal Service implemented a number of changes in January and then announced on February 6th that it will cut Saturday deliveries. Although packages will still be delivered six days a week, the move to a five-day mail delivery schedule will save […]

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Tips for Writing a Magazine Redesign RFP

Here are five items your next magazine redesign RFP should include to yield the most qualified candidates. By Lynn Riley A magazine redesign is a daunting task that—thankfully—only surfaces once every three to five years. If your association has decided to outsource this operation, you’ll need a request for proposal (RFP). An RFP is a detailed document that defines the scope of […]

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Top 10 Ways to Close Advertising and Sponsorship Deals

Are any of the advertising or sponsorship opportunities in your pipeline stale? Do you have deals that you thought would close months ago, yet somehow they haven’t?  By Kevin Graham Most sales professionals suffer from challenges related to opportunities that never seem to close, or prospects that just don’t seem to take that final step. It’s time to stop suffering and start […]

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