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Sidebar Articles

What’s Your Take on Staff Editors Writing Sponsored Content?

What’s Your Take on Staff Editors Writing Sponsored Content? Increasingly, publishers are finding legitimate ways to use in-house content creation skill sets to earn their share of marketing dollars from brands who have stories to tell and are willing to pay to have them told. Is this the rise of sponsored content and the demise of editorial? Not so fast. By Lindsey […]

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Turn Distraction into Action

Turn Distraction into Action Now you can stop fighting for your conference attendees’ attention by engaging them in your content through second screen technology. By Corbin Ball, CMP, CSP The mobile revolution has happened. Nearly everyone is carrying around at least one smart mobile device and checking it an average of more than 150 times a day. Not surprising, your conference attendees are bringing […]

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Why the Latest Social Media Trail Leads to Instagram

Why the Latest Social Media Trail Leads to Instagram The use of Instagram, already outpacing Twitter, will surpass Facebook in three to five years. What are the reasons for Instagram’s rapid rise, and is it possible that we are just seeing the tip of the social media iceberg? By Marsha Friedman Whenever I think I’ve heard the last word on ways social media […]

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It’s Time for Associations to Break Some Trademark Rules

It’s Time for Associations to Break Some Trademark Rules Nonprofits should take note of the increasing practice of for-profit brand owners who “verb up” their own marks, and in some cases, deliberately disrupt their own logos. Strong brands can be flexible, fluid, and living — for for-profits and nonprofits alike. By Andrew D. Price and Justin E. Pierce As trademark law and practice […]

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How to Manage Your Best Content More Strategically

How to Manage Your Best Content More Strategically Successful content management means being intentional about its presentation. Here are some ideas from the recent AM&P Lunch & Learn on how to be more strategic in disseminating your best content. By Marlene L. Hendrickson Rick Pullen, has challenged his association colleagues to step up their story-telling efforts and to think more strategically about how […]

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3 Ideas to Make Meaningful Connections with Advertisers

3 Ideas to Make Meaningful Connections with Advertisers Here’s how to power up your ad sales through an affection for connection. By Sean Soth How did you check the weather today? Did you have an app on your smartphone, tune-in to the TV, the radio — or maybe you just poked your head outside? The way we connect to the information we need […]

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AM&P NEGOTIATES DISCOUNTED RATE TO DIGITALNOW

AM&P NEGOTIATES DISCOUNTED RATE TO DIGITALNOW digitalNow has extended an exclusive offer to Association Media & Publishing members to attend this year’s conference at a preferred rate. Scheduled for May 28-30, 2015 at Walt Disney World’s Swan Dolphin Resort, AM&P members can attend for $645 instead of paying the full rate of $845. Through a negotiated collaboration where AM&P will also provide a […]

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NATIVE LANGUAGE

NATIVE LANGUAGE Here are five tips on how to fit sponsored content into your association’s revenue strategies. By Mike Winkleman Popularity is rising for what’s known as native advertising, a form of content-based marketing that’s increasingly found on the same webpages where news organizations such as The New York Times, the Wall Street Journal, and Bloomberg.com deliver news produced by standard journalistic methods. […]

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How USPS Could Impact Your Budget in 2015

How USPS Could Impact Your Budget in 2015 Association publishers are hearing the buzz about a potential postal rate increase — could intelligent mail provide some relief? By Andrew Shackelford By now you’ve likely heard about two of the arguably most important topics related to United States Postal Service: the potential postal rate increase and intelligent mail. Here I’ll describe each issue, what […]

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15 Ways to Increase the Click-Through Rate on Your Tweets

15 Ways to Increase the Click-Through Rate on Your Tweets How do you get someone to click your links on Twitter? By Mitt Ray Figuring out how to attract more people that like what you are posting is one of the most important aspects of being successful on Twitter. While a higher click-through rate is certainly not the only thing to be good at […]

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Why People Contribute in Private Online Communities

Why People Contribute in Private Online Communities Understanding why your members and customers engage online will show you how to get them more involved. By Joshua Paul People have lots of outlets and opportunities to “talk” online. There’s no shortage of large social networks out there to soak up their attention. Often, they simply need a secure space to discuss topics that might be […]

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The Brutally Honest Truth about Ghostwriting

Whether or not your association employs ghostwriters — or if you are one, yourself — here are some ideas about this common practice that will make you think. By Demian Farnworth From September 2011 until June 2012, I wrote more than 220 blog posts. These weren’t pushover posts. We’re talking, on average, 1,400 words per article. A few were in the 4,000 […]

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More Tips for Entering the EXCEL Awards

More Tips for Entering the EXCEL Awards Here’s some great advice from a panel of former EXCEL Award judges and winners on how to strengthen your EXCEL Award entry this year. Don’t postpone reading this article — the EXCEL Awards entry deadline is fast-approaching on February 16, 2015. By Prasana William Every year, the EXCEL Awards recognizes excellence in nonprofit association media, publishing, […]

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5 Truths of Audience Monetization

5 Truths of Audience Monetization Do your advertisers see your sales team as data and solutions providers — or more like sellers pushing legacy media products? Here are five strategies to help association publishers make more money in 2015 from their member and audience data. By Brett Keirstead Many association publishers have emerged from their 2015 strategic planning and budgeting processes with the […]

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New Year Tasks to Tune-Up Your Online Community

New Year Tasks to Tune-Up Your Online Community Here are five essential online community management tasks to kick off 2015. By Joshua Paul With the start of a new year, you probably have an extensive list of goals and to-dos to improve the health and functionality of your private online community. However, before you get too caught up in some of your loftier […]

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