Sidebar

AM&P’s Weekly Newsletter

From original articles written by and for our members to curated content from across the web, Sidebar delivers practical information for your publications and professional development.

Get useful original and curated articles in your inbox every week.

Subscribe to Sidebar

Want to write for Sidebar? Contact our editor for information.

Sidebar Articles

4 Tips for Making Your Association Content Upworthy

4 Tips for Making Your Association Content UpworthyIs your social media content too conservative — even stuffy? Here’s how to make a big splash on social media while keeping your association’s professional image intact. By Mary Hiers You’ve worked hard to help your publications’ reputation for depth of thought and editorial integrity, but at the same time you’d like to take full […]

Read more…

Why Press Releases Don’t Work Anymore

Why Press Releases Don’t Work Anymore Should your association still be issuing press releases to get coverage for its achievements, events, and other news? Here’s an idea that is much more likely to get the results you’re searching for. By Marsha Friedman Press releases just aren’t effective anymore at getting the quality and quantity of publicity your association needs. Why? The traditional media […]

Read more…

Why Press Releases Don’t Work Anymore

Why Press Releases Don’t Work Anymore Should your association still be issuing press releases to get coverage for its achievements, events, and other news? Here’s an idea that is much more likely to get the results you’re searching for. By Marsha Friedman Press releases just aren’t effective anymore at getting the quality and quantity of publicity your association needs. Why? The traditional media […]

Read more…

New Stats to Support Your 2016 Media Kit Development

New Stats to Support Your 2016 Media Kit Development A Readex study reveals new insight that association publishers can use when selling print advertising. An AM&P Staff Summary With 2016 media kit planning underway, here’s the bottom line on what you need to know from the study: Research shows print is working, and larger ads are seen and read more. The Saw and Read […]

Read more…

3 Steps to Keep Your Website Safe from Copyright Liability

3 Steps to Keep Your Website Safe from Copyright Liability It’s alarming but true: If a third party uploads or posts copyrighted material to your website, your association could be liable. Here’s how to protect your organization. By Linda J. Zirkelbach Did you know that under the U.S. Copyright Act, if a third party uploads or posts copyrighted material to your nonprofit’s website […]

Read more…

Revving Up to Revive Your Annual Report

Revving Up to Revive Your Annual ReportA publishing team from the Dental Trade Alliance Foundation and the Journey Group shares how to invigorate your annual report’s design and content so that members will actually read it. By Gary W. Cramer The Catch-22 presented by annual reports is a familiar one for communicators at many associations, large and small. Even if organizational stakeholders […]

Read more…

Is There Still Power in Print?

When critics create a fake war between print and digital, the loser is actually the member, who feels equally comfortable in both worlds. In fact, the hype around print’s demise hides the fact that your association may need traditional media more than ever. By Joe Stella Here’s what you know: People are exposed to more digital content than ever before. About 92,000 […]

Read more…

Three Keys to Integrating a Member Self-Service Portal

Three Keys to Integrating a Member Self-Service Portal Self-service portals within your association’s content management system can create exceptional member experiences. By Beth Lilienstein The goal or mission of every association is to provide an exceptional member experience, whether through an optimized website, strategic email communications, technology-enhanced events, marketing automation or 360° member lifecycle management. But the key to effectively providing a remarkable experience […]

Read more…

Is There Still Power in Print?

Is There Still Power in Print? When critics create a fake war between print and digital, the loser is actually the member, who feels equally comfortable in both worlds. In fact, the hype around print’s demise hides the fact that your association may need traditional media more than ever. By Joe Stella Here’s what you know: People are exposed to more digital content […]

Read more…

Association Media & Publishing Reveals 35th Annual EXCEL Award Winners

The Association Media & Publishing EXCEL Awards is America’s largest and most prestigious awards program that exclusively recognizes innovation and leadership in association media, publishing, marketing, and communications. Among the more than 850 entries this year, only 218 of those were selected by judges as worthy of an EXCEL Award. Sheridan is AM&P’s Premiere Corporate Underwriter and sponsored the 2015 […]

Read more…

Association Media & Publishing Reveals 35th Annual EXCEL Award Winners

Association Media & Publishing Reveals 35th Annual EXCEL Award Winners The Association Media & Publishing EXCEL Awards is America’s largest and most prestigious awards program that exclusively recognizes innovation and leadership in association media, publishing, marketing, and communications. Among the more than 850 entries this year, only 218 of those were selected by judges as worthy of an EXCEL Award. Sheridan is […]

Read more…

Busted: Nonprofits Will Have to Pay the Photography Piper

For a long time now, many nonprofits have thought it was OK to find a photo for a newsletter, website, or other publication online, and then cut and paste it into their publication or website. However, due to new image tracking technologies, the free ride is over. By Joshua J. Kaufman A nonprofit that is strapped for cash needs an image for […]

Read more…

3 Steps to Selecting the Right Multimedia Tool

3 Steps to Selecting the Right Multimedia ToolWhen considering your communication options, know your audience’s preferences and balance that with the best technology for the content. By Josephine Christian Multimedia technologies are tools to help associations increase their influence to a specific group. However, the assumption that any association can produce effective multimedia content or use any social media platform to expand […]

Read more…

Busted: Nonprofits Will Have to Pay the Photography Piper

Busted: Nonprofits Will Have to Pay the Photography Piper Foxr a long time now, many nonprofits have thought it was OK to find a photo for a newsletter, website, or other publication online, and then cut and paste it into their publication or website. However, due to new image tracking technologies, the free ride is over. By Joshua J. Kaufman A nonprofit that […]

Read more…

What Engaged Associations Know That You Don’t

What Engaged Associations Know That You Don’t ASAE, IPWEA, NASS, and ASA are great examples of associations with successful engagement strategies, offering diversity of activity and resources on their community sites. Here are the steps you need to boost your community engagement strategy. By Caitlin McDonnell Struhs When it comes right down to it, the function of an online community is all about […]

Read more…
Boxed
Wide

Main Background

Color Scheme