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SEO Basics Every Association Publisher Should Know

SEO Basics Every Association Publisher Should Know Most association publishing teams know what search engine optimization is, but here’s a great primer to help you understand how it works and how your association can do better. By Zach Wilson SEO, also known as Search Engine Optimization, is the process your association can use to organically improve or optimize your site’s ranking on each […]

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Ad Blocking Part 2 — Publishers Fight Back

Ad Blocking Part 2 — Publishers Fight Back For those of you just joining us, feel free to catch-up by reading part one of this series here. For those of you returning for part two — enjoy. By Alex Schwartzwald Ad blocking isn’t a new technology or trend, but thanks to Apple’s recent iOS 9 announcement, ad blocking has hit the mainstream hard […]

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Ad Blocking: Publisher’s Downfall or Saving Grace?

Ad Blocking: Publisher’s Downfall or Saving Grace?First in a two-part series is a look at the rise of ad blocking and how it is affecting publishers across the board. By Alex Schwartzwald Somewhere in the scramble to adopt digital as part of their offerings, publishers got distracted. As online users have become more technically sophisticated and media savvy, the industry fell into […]

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In Memoriam: Mitch Mohanna (1952-2015)

Mitch Mohanna (1952-2015) member of Association Media & Publishing, Mitch Mohanna, died on October 25, 2015 at his home in Plano, Texas. Mohanna, 63, led a successful publishers’ representative firm, Mohanna Sales Representatives, which he founded in 1979 and ran with his wife. He was a loyal member of AM&P, serving on volunteer committees, regularly attending AM&P events, and supporting the […]

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SWOT Away Lackluster Ad Sales

SWOT Away Lackluster Ad SalesDuring a recent AM&P Lunch & Learn, sales expert Robert Silverstein shared how to apply the SWOT business strategy and other great tips to improve your association’s advertising sales results. By Mark Wright “How’s business? How are your ad sales?” asks Robert Silverstein, the featured speaker at AM&P’s September 29, 2015, Lunch & Learn, in opening his presentation […]

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8 Best Practices for Creating a Microsite

8 Best Practices for Creating a Microsite Microsites can support a great communication or marketing strategy for your association, but make sure you think it through before you launch. By Bart De Pelsmaeker Hopefully, you’re already sold on the value of microsites. With that assumption made, here are eight best practices and tips for success so you can start creating your association’s microsites […]

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Water Quality Association’s New Website Makes a Splash

Water Quality Association’s New Website Makes a Splash Although WQA had a goal of becoming the number-one worldwide resource for water quality information, its website lacked the robust search functionality and navigation hierarchy needed to help members and consumers quickly find information. Here’s what happened when the association took action. By Larry Deutsch When it comes to associations and nonprofits, websites are vital […]

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Testing: Your Most Valuable Email Marketing Tool – Part One

Testing: Your Most Valuable Email Marketing Tool — Part One Here’s the process for thoroughly checking a marketing email before it reaches your association’s stakeholders. By Michelle Ashley You already know the importance of testing an email campaign before you send it to your members or potential members. To maximize your chance of achieving the desired goal of your campaign, you want to […]

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Video: Yes, It Can Be Done Well on a Budget

Video: Yes, It Can Be Done Well on a Budget Did you know that 80 percent of people recall what they see in a video? Here’s how your association can create effective videos without breaking the bank. By Erin Walpole Video can be a great asset to an association. Home pages with videos have 20 percent better conversion rates than those without, and […]

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Don’t Leave Advertising Dollars on the Table

Don’t Leave Advertising Dollars on the Table As association publishers continue to struggle with shrinking ad revenue, here are some ideas on maximizing non-dues revenue, including the importance of bringing your stakeholders together to find solutions that benefit everyone. By Jean Christofferson It started with a simple question: “Why do our advertisers buy space with us in the first place?” The answer: “Because […]

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10 Transformative Meetings Technology Trends for 2015

10 Transformative Meetings Technology Trends for 2015 Here’s a list of technologies to become more familiar with as you plan your association’scommunications for next year. By Corbin Ball These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps, and innovations bubbling up to help meeting planners, exhibitors, venues, and other meeting participants to do their jobs better. What […]

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How to Turn Your Audience Data into an Accessible Asset

How to Turn Your Audience Data into an Accessible Asset Marketing automation — the latest and greatest shiny object of technology — provides great appeal on the surface, but publishers may find that the ROI falls short due to poor planning and incomplete data. Without good data, automation technology may just make you more effective at executing bad strategies. By Brett Keirstead The […]

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Social Media: What’s Working for Associations Right Now

Social Media: What’s working for Associations Right Now Beekeeper’s Shana Glickman and ASHA’s Kellie Rowden-Racette teamed up at a recent AM&P Lunch & Learn to share first-hand experience on how to squeeze more out of your social media. Two key takeaways: Don’t take the social out of social media, and revisit Pinterest’s possibilities for your association. By Barbara Bryant Social media is not […]

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Unleash the Lightning Bolt

Unleash the Lightning Bolt Social Driver’s Anthony Shop provided a unique look at how to use social media to elevate the success of future events, but his methodologies could be used for any association initiative. By Kristy Cole The adage “a picture is worth a thousand words” was never more apparent than when Anthony Shop, chief strategy officer and co-founder at Social Driver, […]

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Mobile Social Media: A Checklist for Maximum Event Impact

Mobile Social Media: A Checklist for Maximum Event Impact How can association and other event planners use mobile social technology to make the most of their conferences and meetings? Here’s a comprehensive checklist to help prioritize your steps before, during, and after your next event. By Corbin Ball, CMP, CSP A recent survey from ShareThis found that social sharing from mobile happens twice as often […]

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