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Sidebar Articles

Yes, Google Analytics is Going Away

At AM&P’s recent Chicago conference, association publishers learned why they need to begin the transition to Universal Analytics, the next version of Google Analytics. By Carla Kalogeridis Data analytics could help association communications professionals do more for their media products than almost anything else and yet it is the tool that many of them know the least about. Interestingly enough, at Association Media […]

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10 Tips to Make Instagram Your Most Effective Social Channel

10 Tips to Make Instagram Your Most Effective Social Channel Could Instagram really become your association’s most popular social site? Instagram continues to grow with more than 300 million monthly active users, and those users spend more time on that social network than almost anywhere else. According to a fall 2014 poll from Cowen and Company, people spend an average of 20 minutes […]

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Creative Ways to Promote Your Association

There are many ways to promote your association, including paid advertising, SEO, press releases, traditional offline networking, and so forth. Many people, however, tend to overlook more creative and less familiar methods that often work just as well. When you implement nontraditional promotional strategies, the field is less saturated. By being creative and innovative, you can carve out a space […]

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Why it’s Not Smart to Repurpose Content for Mobile

“Save time. Stay informed.” This is the value proposition mobile-first news publisher Circa offers to its readers. Founded in late 2011, Circa launched its app in 2013 and a new website at the end of last month. Available for both Android and iPhone, Circa was named one of the best news apps of 2013 by both Google and Apple. According to […]

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4 Great Design Ideas for Your Association Newsletter

When it comes to acquiring new members — as well as retaining current ones — your association’s newsletter is one of its greatest assets. Whether sent out daily, weekly, monthly, or beyond, a newsletter is a fantastic tool that keeps current members engaged while providing potential members with pertinent information regarding what your association or professional organization has to offer. Unfortunately, […]

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Sick of Selling? Don’t Quit Just Yet

Life in sales isn’t fair. You know that. Some association salespeople have more than their share of difficulties, and some get more breaks than they deserve. What fascinates me is how salespeople respond to their difficulties. Some of them use their difficulties as an excuse for their lack of achievement, while others use their difficulties as the motivation for their success. I […]

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Attendees at Leslie O’Flahavan’s 2015 Association Media & Publishing Annual Meeting session, “How Web Design Trends are Changing the Way We Write Content,” received a handout at the beginning of the session that contained real-world examples of good and bad online copy, as well as exercises to improve your own web content. Her aim was to help us answer the […]

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S Stands for Story – and Your Members Have Them 

Apryl Motley

By Apryl Motley, CAE The National Association of Realtors is proving that members’ personal experiences are one of an association’s best sources for content. Learn how to get members to share those stories with you at AM&P’s Annual Meeting, June 27-29, 2016 in Washington, DC. There have been more than a few instances when association media and publishing professionals hoped a caped […]

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The Difference Between Advertisers and Sponsors — and Why You Should Care

The distinction between advertising and sponsorship income is extremely important, since net advertisement revenue is generally subject to the unrelated business income tax (UBIT), while sponsorship revenue is tax-free. Here’s how to make the distinction less confusing. The revenue received by nonprofit organizations, including associations, must be classified as either income related to the organization’s exempt purposes and exempt from tax, […]

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Digital vs. Print: Which is Better For You?

By Daniel de la Cruz

We love our glossy paper but our reality is digital. So how can you keep your content alive and relevant? What factors do you need to think about as you decide how to invest in your magazine’s future? Let’s look at some considerations when deciding how to address the print vs. digital dilemma at your organization.

Print […] Read more…

By Daniel de la Cruz We love our glossy paper but our reality is digital. So how can you keep your content alive and relevant? What factors do you need to think about as you decide how to invest in your magazine’s future? Let’s look at some considerations when deciding how to address the print vs. digital dilemma at your organization. Print […]

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When It Comes to Sales, Some Stress Is Best 

The Creative Group - A Robert Half Company

New survey shows marketing and sales execs perform better when under a little pressure. Here are three tips for fostering the “good kind” of stress in your association. Work stress is par for the course for creative leaders, according to new research from staffing firm The Creative Group. Seven in 10 (70 percent) of advertising and marketing executives interviewed said their […]

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Stop Losing Advertisers and Sponsors 

Ryan Dhorn

By Ryan Dohrn Here is eye-opening advice from an expert sales coach on the importance of a customer retention program – something associations often overlook. We have all been there before: A customer cancels their advertising contract for no apparent reason.You call them! No return call. You email them! No return email. You speculate.You wonder. You lost. So, what now? You can blame others, or […]

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A Membership Magnet? Attracting Younger Members Online 

Mark Wills

By Mark C. Wills Here’s the success story of how the American Institute of Certified Public Accountants is engaging potential CPAs and younger professionals. Whenever you have a question about office life or technology, you can often find an answer in Dilbert, the long-running and notoriously cynical comic strip. In one mid-2011 strip, a young, smartphone-brandishing Asok asks Dilbert, hard at work on his desktop computer, […]

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Counteracting Content Shock

Counteracting Content Shock Years of psychological studies have shown that design has a huge impact on our emotions. Your content’s design is no exception; the effect is involuntary. By putting careful thought into constructing the design of your content, you can better arm yourself against the threat of content shock. By Bart De Pelsmaeker Ever since Mark Schaefer coined the term content shock […]

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How Associations Generate Revenue from Digital Media

How Associations Generate Revenue from Digital Media If going digital is part of your association’s strategy, here’s some firsthand advice from the Regulatory Affairs Professionals Society, which turned its flagship print publication into a completely online product — and discovered through trial-and-error how to maintain and grow its advertising revenue. By Helen Feeser How do most associations boost revenue? Is it pushing for […]

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