Sidebar Articles

Digital vs. Print: Which is Better For You?

We love our glossy paper but our reality is digital. So how can you keep your content alive and relevant? What factors do you need to think about as you decide how to invest in your magazine’s future? Let’s look at some considerations when deciding how to address the print vs. digital dilemma at your organization. By Daniel de la Cruz Print […]

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Steps to a Rock-Solid Social Media Implementation Plan

Do you have a social media implementation plan that you consistently follow? By Jeff Korhan The number-one thing you can do to take the stress out of your social media marketing is to develop a plan, write it all down, and make a commitment to use and refine it as you grow with it. While that may seem straightforward, the key to […]

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Readership Surveys: 10 Good Reasons Why

Do you know what your readers are thinking? Maybe so — or maybe no, if it’s been a while since your last readership survey. By Cathy McNamara Fitzgerald Do you know what your readers are thinking? Maybe so — or maybe no, if it’s been a while since your last readership survey. Here are 10 good reasons to consider undertaking a readership […]

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New USPS Rules That Should Be On Your Radar

Numerous U.S. Postal Service changes took effect last month. What do association publishers need to know? By Carla Kalogeridis The U.S. Postal Service implemented a number of changes in January and then announced on February 6th that it will cut Saturday deliveries. Although packages will still be delivered six days a week, the move to a five-day mail delivery schedule will save […]

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Tips for Writing a Magazine Redesign RFP

Here are five items your next magazine redesign RFP should include to yield the most qualified candidates. By Lynn Riley A magazine redesign is a daunting task that—thankfully—only surfaces once every three to five years. If your association has decided to outsource this operation, you’ll need a request for proposal (RFP). An RFP is a detailed document that defines the scope of […]

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Top 10 Ways to Close Advertising and Sponsorship Deals

Are any of the advertising or sponsorship opportunities in your pipeline stale? Do you have deals that you thought would close months ago, yet somehow they haven’t?  By Kevin Graham Most sales professionals suffer from challenges related to opportunities that never seem to close, or prospects that just don’t seem to take that final step. It’s time to stop suffering and start […]

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