Sidebar Articles

Don’t Leave Advertising Dollars on the Table

Don’t Leave Advertising Dollars on the Table As association publishers continue to struggle with shrinking ad revenue, here are some ideas on maximizing non-dues revenue, including the importance of bringing your stakeholders together to find solutions that benefit everyone. By Jean Christofferson It started with a simple question: “Why do our advertisers buy space with us in the first place?” The answer: “Because […]

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10 Transformative Meetings Technology Trends for 2015

10 Transformative Meetings Technology Trends for 2015 Here’s a list of technologies to become more familiar with as you plan your association’scommunications for next year. By Corbin Ball These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps, and innovations bubbling up to help meeting planners, exhibitors, venues, and other meeting participants to do their jobs better. What […]

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How to Turn Your Audience Data into an Accessible Asset

How to Turn Your Audience Data into an Accessible Asset Marketing automation — the latest and greatest shiny object of technology — provides great appeal on the surface, but publishers may find that the ROI falls short due to poor planning and incomplete data. Without good data, automation technology may just make you more effective at executing bad strategies. By Brett Keirstead The […]

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Social Media: What’s Working for Associations Right Now

Social Media: What’s working for Associations Right Now Beekeeper’s Shana Glickman and ASHA’s Kellie Rowden-Racette teamed up at a recent AM&P Lunch & Learn to share first-hand experience on how to squeeze more out of your social media. Two key takeaways: Don’t take the social out of social media, and revisit Pinterest’s possibilities for your association. By Barbara Bryant Social media is not […]

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Unleash the Lightning Bolt

Unleash the Lightning Bolt Social Driver’s Anthony Shop provided a unique look at how to use social media to elevate the success of future events, but his methodologies could be used for any association initiative. By Kristy Cole The adage “a picture is worth a thousand words” was never more apparent than when Anthony Shop, chief strategy officer and co-founder at Social Driver, […]

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Mobile Social Media: A Checklist for Maximum Event Impact

Mobile Social Media: A Checklist for Maximum Event Impact How can association and other event planners use mobile social technology to make the most of their conferences and meetings? Here’s a comprehensive checklist to help prioritize your steps before, during, and after your next event. By Corbin Ball, CMP, CSP A recent survey from ShareThis found that social sharing from mobile happens twice as often […]

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4 Tips for Making Your Association Content Upworthy

4 Tips for Making Your Association Content UpworthyIs your social media content too conservative — even stuffy? Here’s how to make a big splash on social media while keeping your association’s professional image intact. By Mary Hiers You’ve worked hard to help your publications’ reputation for depth of thought and editorial integrity, but at the same time you’d like to take full […]

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Why Press Releases Don’t Work Anymore

Why Press Releases Don’t Work Anymore Should your association still be issuing press releases to get coverage for its achievements, events, and other news? Here’s an idea that is much more likely to get the results you’re searching for. By Marsha Friedman Press releases just aren’t effective anymore at getting the quality and quantity of publicity your association needs. Why? The traditional media […]

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Why Press Releases Don’t Work Anymore

Why Press Releases Don’t Work Anymore Should your association still be issuing press releases to get coverage for its achievements, events, and other news? Here’s an idea that is much more likely to get the results you’re searching for. By Marsha Friedman Press releases just aren’t effective anymore at getting the quality and quantity of publicity your association needs. Why? The traditional media […]

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New Stats to Support Your 2016 Media Kit Development

New Stats to Support Your 2016 Media Kit Development A Readex study reveals new insight that association publishers can use when selling print advertising. An AM&P Staff Summary With 2016 media kit planning underway, here’s the bottom line on what you need to know from the study: Research shows print is working, and larger ads are seen and read more. The Saw and Read […]

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3 Steps to Keep Your Website Safe from Copyright Liability

3 Steps to Keep Your Website Safe from Copyright Liability It’s alarming but true: If a third party uploads or posts copyrighted material to your website, your association could be liable. Here’s how to protect your organization. By Linda J. Zirkelbach Did you know that under the U.S. Copyright Act, if a third party uploads or posts copyrighted material to your nonprofit’s website […]

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Revving Up to Revive Your Annual Report

Revving Up to Revive Your Annual ReportA publishing team from the Dental Trade Alliance Foundation and the Journey Group shares how to invigorate your annual report’s design and content so that members will actually read it. By Gary W. Cramer The Catch-22 presented by annual reports is a familiar one for communicators at many associations, large and small. Even if organizational stakeholders […]

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