Sidebar Articles

A Membership Magnet? Attracting Younger Members Online 

Mark Wills

By Mark C. Wills Here’s the success story of how the American Institute of Certified Public Accountants is engaging potential CPAs and younger professionals. Whenever you have a question about office life or technology, you can often find an answer in Dilbert, the long-running and notoriously cynical comic strip. In one mid-2011 strip, a young, smartphone-brandishing Asok asks Dilbert, hard at work on his desktop computer, […]

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Counteracting Content Shock

Counteracting Content Shock Years of psychological studies have shown that design has a huge impact on our emotions. Your content’s design is no exception; the effect is involuntary. By putting careful thought into constructing the design of your content, you can better arm yourself against the threat of content shock. By Bart De Pelsmaeker Ever since Mark Schaefer coined the term content shock […]

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How Associations Generate Revenue from Digital Media

How Associations Generate Revenue from Digital Media If going digital is part of your association’s strategy, here’s some firsthand advice from the Regulatory Affairs Professionals Society, which turned its flagship print publication into a completely online product — and discovered through trial-and-error how to maintain and grow its advertising revenue. By Helen Feeser How do most associations boost revenue? Is it pushing for […]

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SEO Basics Every Association Publisher Should Know

SEO Basics Every Association Publisher Should Know Most association publishing teams know what search engine optimization is, but here’s a great primer to help you understand how it works and how your association can do better. By Zach Wilson SEO, also known as Search Engine Optimization, is the process your association can use to organically improve or optimize your site’s ranking on each […]

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Ad Blocking Part 2 — Publishers Fight Back

Ad Blocking Part 2 — Publishers Fight Back For those of you just joining us, feel free to catch-up by reading part one of this series here. For those of you returning for part two — enjoy. By Alex Schwartzwald Ad blocking isn’t a new technology or trend, but thanks to Apple’s recent iOS 9 announcement, ad blocking has hit the mainstream hard […]

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Ad Blocking: Publisher’s Downfall or Saving Grace?

Ad Blocking: Publisher’s Downfall or Saving Grace?First in a two-part series is a look at the rise of ad blocking and how it is affecting publishers across the board. By Alex Schwartzwald Somewhere in the scramble to adopt digital as part of their offerings, publishers got distracted. As online users have become more technically sophisticated and media savvy, the industry fell into […]

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In Memoriam: Mitch Mohanna (1952-2015)

Mitch Mohanna (1952-2015) member of Association Media & Publishing, Mitch Mohanna, died on October 25, 2015 at his home in Plano, Texas. Mohanna, 63, led a successful publishers’ representative firm, Mohanna Sales Representatives, which he founded in 1979 and ran with his wife. He was a loyal member of AM&P, serving on volunteer committees, regularly attending AM&P events, and supporting the […]

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SWOT Away Lackluster Ad Sales

SWOT Away Lackluster Ad SalesDuring a recent AM&P Lunch & Learn, sales expert Robert Silverstein shared how to apply the SWOT business strategy and other great tips to improve your association’s advertising sales results. By Mark Wright “How’s business? How are your ad sales?” asks Robert Silverstein, the featured speaker at AM&P’s September 29, 2015, Lunch & Learn, in opening his presentation […]

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8 Best Practices for Creating a Microsite

8 Best Practices for Creating a Microsite Microsites can support a great communication or marketing strategy for your association, but make sure you think it through before you launch. By Bart De Pelsmaeker Hopefully, you’re already sold on the value of microsites. With that assumption made, here are eight best practices and tips for success so you can start creating your association’s microsites […]

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Water Quality Association’s New Website Makes a Splash

Water Quality Association’s New Website Makes a Splash Although WQA had a goal of becoming the number-one worldwide resource for water quality information, its website lacked the robust search functionality and navigation hierarchy needed to help members and consumers quickly find information. Here’s what happened when the association took action. By Larry Deutsch When it comes to associations and nonprofits, websites are vital […]

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Testing: Your Most Valuable Email Marketing Tool – Part One

Testing: Your Most Valuable Email Marketing Tool — Part One Here’s the process for thoroughly checking a marketing email before it reaches your association’s stakeholders. By Michelle Ashley You already know the importance of testing an email campaign before you send it to your members or potential members. To maximize your chance of achieving the desired goal of your campaign, you want to […]

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Video: Yes, It Can Be Done Well on a Budget

Video: Yes, It Can Be Done Well on a Budget Did you know that 80 percent of people recall what they see in a video? Here’s how your association can create effective videos without breaking the bank. By Erin Walpole Video can be a great asset to an association. Home pages with videos have 20 percent better conversion rates than those without, and […]

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