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How to Create a Production Schedule That Works

How to Create a Production Schedule That Works By Kim Howard I joke that meeting planners and editors are the only ones who know exactly what weeks they can take vacation. Both professions have drop-dead dates and plan backwards from those dates to implement work along the way. However, I am often dismayed when I find publications that do not have a […]

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Why You Should Manage Digital Ad Sales Differently from Print

Why You Should Manage Digital Ad Sales Differently from Print By J.T. Hroncich As your customers explore digital advertising, they are gaining powerful new insights into the performance of their ad buys. For this reason and others, long-term success in digital ad sales requires a different approach than print in managing advertiser needs and expectations. Digital Ad Sales Require Publishers to Manage Advertisers […]

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Is Your Email List Dirty?

Is Your Email List Dirty? By Lon Safko I didn’t think mine was. I have been active in email marketing for nearly a decade. I have been systematically building my lists for that same amount of time. When I email market, I follow all of the rules. I am very familiar with all of the requirements of the 2004 Can Spam Act. My […]

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It’s Time to Kill the In-house Agency Discount

It’s Time to Kill the In-house Agency Discount By Scott Oser During my almost 20 years of working with magazines, I have had the good fortune of working with large circulation association magazines as well as much smaller circulation magazines that focus on a very targeted readership. Regardless of the size of the circulation and readership, however, all of the magazines had […]

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3 Reasons Why Content Marketing Doesn’t Work for Associations

3 Reasons Why Content Marketing Doesn’t Work for Associations By Maggie McGary At ASAE’s recent Marketing, Membership and Communications Conference, Joe Pulizzi spoke about content marketing. I didn’t see it, but Associations Now wrote about his presentation, noting that he pointed out that associations are, for the most part, doing it wrong when it comes to content marketing. He said that according to a recent […]

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How to Target Communications to Conference Attendees

Conference attendee data should be used in market segmentation and targeted communications for your association. By Steve Crowe When you consider the core conference business model, there are many parallels that can be drawn to traditional association publishing. Very simply, an editorial team develops an idea, ad sales finds sponsorship or advertising opportunities, and the audience development team builds an audience to […]

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The Ten Commandments of Sales

Every spring, we are treated to a re-airing of the 1956 movie classic, “The Ten Commandments.” I got to thinking: If there exists a set of 10 commandments for the game of life, does the same hold true for the game of selling? I say yes. Commandment I: Thou Shalt Prepare. Some salespeople like to wing it. Not so fast. There is […]

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Chief Content Officer – a job description (finally!)

Content Curator Content Manager Content Governance Manager Social Content Manager Chief Content Officer Which one are you? How to connect with audiences has changed, and doing so requires new skill sets and team roles that either didn’t exist before or are amalgams of previous roles. Are you an Editor? Editor in Chief? Publisher? Writer? Well, how you describe yourself might just change after you read this job […]

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