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The Truth is Not Enough?

The Truth is Not Enough? There will be no story embellishing in the age of the Internet of Things, so people better fall back in love with the simple truth. By Carla Kalogeridis Brian Williams was suspended from NBC for six months without pay because he fabricated parts of a story he reported. In fact, there’s evidence that he embellished numerous other stories […]

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Good Content + Sales Intel = A Marriage Made in Heaven

The original title for this post was “Why (and How) to Involve your Sales Team in Content.” Since I’m a content producer and I married my company’s sales guy (true confessions…), I jumped at the chance to write this; I know it’s essential for the two teams to work well together. My hubby now runs his own company devoted to […]

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Back to the Basics of Member Experience

Back to the Basics of Member Experience When considering what content to publish, it’s a good idea to return to the foundational reasons of why your members stay with you in the first place. By DJ Muller As an association professional, you face the challenge of making your members happy. The intention of creating a delightful experience for members — coupled with the […]

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How the Latest Moves by Twitter and Facebook Help You Market Your Organization

How the Latest Moves by Twitter and Facebook Help You Market Your Organization By Marsha Friedman Social media sites always seem to be tinkering with what they offer and how we interact with their products. Sometimes that tinkering leads to exciting results. Sometimes it’s just confusing, even to me, and I lead a public relations firm that assists clients with their social […]

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Check Out the Changes: Why This Year’s Annual Meeting Will Be the Best Yet

Check Out the Changes: Why This Year’s Annual Meeting Will Be the Best Yet By Diane Rusignola Picture this: It’s June and the weather is beautiful. You hate being cooped up in the office, and for months now, you’ve been dying for a little interaction with association publishers just like you — peers who understand you. Your people. And then it hits […]

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Check Out the Changes: Why This Year’s Annual Meeting Will Be the Best Yet

Check Out the Changes: Why This Year’s Annual Meeting Will Be the Best Yet By Diane Rusignola Picture this: It’s June and the weather is beautiful. You hate being cooped up in the office, and for months now, you’ve been dying for a little interaction with association publishers just like you — peers who understand you. Your people. And then it hits […]

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Tips for Making a More Competitive EXCEL Awards Entry

Tips for Making a More Competitive EXCEL Awards Entry By Prasana William Want a surefire way to boost morale, prove your work’s worth to the organization, and enjoy a humble pat on the back? Enter the 2015 EXCEL Awards. Every year, the EXCEL Awards recognizes excellence in nonprofit association media, publishing, marketing, and communications. From web publishing to newsletters and magazine innovation, […]

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If Radio Can Make a Comeback, Why Not Print?

If Radio Can Make a Comeback, Why Not Print?  By Rebecca Rolfes I heard last week that another print magazine I love is ceasing publication. I mourn the losses of even ones I don’t love. Each demise diminishes media richness a little more and makes those rumors about the death of print seem true. I have, however, been astonished recently at the resurgence […]

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Go The Distance With Your Content

Go The Distance With Your Content By Jeff Korhan In the world of marketing, the winners are the ones that not only create outstanding content, but then find new outlets for going the distance with it. That means taking your content up, down, and sideways. If you listen to podcasts, you may have noticed more short, daily podcast shows popping up. One reason […]

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Je suis Print

Je suis Print By Carla Kalogeridis Whether or not you’re a supporter of Charlie Hebdo’s brand of satire, the fact remains that at its greatest moment of vulnerability, this struggling 22-year-old magazine responded yesterday to the heinous attack on its staff by printing 3 million copies of this week’s edition in six different languages. The significance is this: Charlie Hebdo could have responded […]

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Je suis Print

Je suis Print By Carla Kalogeridis Whether or not you’re a supporter of Charlie Hebdo’s brand of satire, the fact remains that at its greatest moment of vulnerability, this struggling 22-year-old magazine responded yesterday to the heinous attack on its staff by printing 3 million copies of this week’s edition in six different languages. The significance is this: Charlie Hebdo could have responded […]

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Magnetic Membership: How to Create a Stronger Draw

Magnetic Membership: How to Create a Stronger Draw To effectively answer your prospect’s question, “Why join?” you must understand the fundamental difference between benefits and the real-world value of the information you publish. By Sheri Jacobs, CAE In real estate, it’s about location, location, location. For associations, the mantra is value, value, value. If you want to attract and retain members, you need […]

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