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Insider Info for Getting the Most Out of Next Week’s Annual Meeting

Insider Info for Getting the Most Out of Next Week’s Annual Meeting By Diane Rusignola The attendee’s key to a successful conference is all about knowing the best insider information so you can get the most for your time and money. At AM&P’s Annual Meeting next Monday through Wednesday, there are so many fun and special things to know, it’s time to […]

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Three Tips for Justifying Your Budget

Three Tips for Justifying Your Budget Why are so many of association media professionals unaware of what it costs to produce the publications that they work on daily By Kim Howard, CAE I once attended a conference session where the association executive talked about having orders from the CEO for everyone to cut their budgets drastically. Yet, in the next breath she talked […]

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4 Ways a Conference Blog Can Benefit Your Association

4 Ways a Conference Blog Can Benefit Your Association A dedicated blog for your association’s conference can be a fantastic way to drive traffic, but it can do an even better job if it includes guest posts from featured experts. By Mary Hiers Planning and executing a conference for your professional association can be a great way to not only engage current members, […]

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Is Your Strategy Killing Your Multi-Media Efforts?

Is Your Strategy Killing Your Multi-Media Efforts? Here are the three most important things to consider when devising a multi-media strategy for your association’s communications and publishing plan. By Melissa Broadus Multi-media is everywhere, and it seems like it’s where you need to be. Whether it’s video, animation, podcasts, or webcasts, everyone is doing it. But just because everyone is doing it, doesn’t […]

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Blazing a New Track

Blazing a New Track By Emily Fadden Drinks, food, travel, laughter, and learning come to mind when most hear they are attending a conference. But does the content of a single-track conference ever feel repetitive or unrelated to your interests? Your colleagues serving on the AM&P Annual Meeting Planning Committee understand that all of us attend conferences to collaborate on and present ideas, educate […]

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Get Bold with Rapid Response and Research

Get Bold with Rapid Response and Research In this interview, Imagination’s Jaime Andriopoulos previews the Marketing Track content at AM&P’s upcoming Annual Meeting, which will focus on real-time marketing for associations and how to use research data in meaningful ways. By Chris Okenka After leaving the DC area eight years ago and now living in Chicago as a graphic designer and association marketer, […]

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You can Get as Much from Conference Networking as Attending Sessions

You can Get as Much from Conference Networking as Attending Sessions By Melanie Padgett Powers At a networking “how-to” event a few months ago, one of the biggest personalities in the room informed us that he hated networking events. We were stunned. You mean extroverts — as in boisterous, fun connectors — were a little, dare I say, shy, about meeting new […]

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How Analytics Provide a Dose of Logic to Your Marketing Decisions

How Analytics Provide a Dose of Logic to Your Marketing Decisions By Marsha Friedman Around our office, I am jokingly referred to as the “stat queen,” and it’s a fitting nickname because I confess to being something of a geek when it comes to data analysis.To me, numbers tell a story. That’s why each Monday morning the first item on the agenda […]

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Happy Coincidences

Happy Coincidences By Jennifer Proctor If you are like me, I bet you have a favorite AM&P Annual Meeting story. Mine is about a happy coincidence. A few years ago, I was walking into my first session on the first day, and I was trying to find a seat. Of course, like any session anywhere, the end seats of the row fill […]

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Three Questions for Robert Goldberg

Three Questions for Robert Goldberg By Dori Meinert Ready for some deep thinking? In the publishing world, there’s always another deadline just around the corner. Some days it seems like there’s not enough time to breathe — let alone think, plan, strategize. But the June 15, 2015 Master Workshops just prior to the Association Media & Publishing Annual Meeting this year offer the opportunity […]

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How to Say No to Content (Without Losing a Member)

How to Say No to Content (Without Losing a Member) By Lauren Jonas Together with the great publications staff at the National Science Teachers Association, all of whom highly value our members, I considered this question: “How do you tell a member ‘no’ regarding their content submission?” With years under our collective belts, our team has learned many ways to avoid saying no […]

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Professional Development Tips for Association Publishers

Professional Development Tips for Association Publishers Don’t forget to look at education opportunities beyond the obvious. Why? Because when you better understand your association’s business proposition, you better understand where you fit into the picture. By Kim Howard, CAE There’s not an association out there that doesn’t offer educational events. But where can association publishers find budget-friendly events to boost their own professional […]

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