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Ad Sales: What You Don’t Know Can Hurt You

Ad Sales: What You Don’t Know Can Hurt You The American Chemical Society shares the story of how it revamped a siloed sales and marketing effort, which includes a new sales model based on social networks, a shifting focus from print to online content, and embracing the latest marketing automation software. By Marvin Gelhausen What are the core competencies of a good sales […]

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14 Podcasting Best Practices for Beginners or Veterans

14 Podcasting Best Practices for Beginners or Veterans By Carla Kalogeridis Podcasting is gaining in popularity for business and entertainment uses — and you probably already know that. But what sounds relatively simply to do, definitely requires some strategy and forethought. What does your association need to know about podcasting best practices? In its Podcasting Best Practices Tip Sheet, Cision points out that […]

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Power of Engagement in an Automated World

Power of Engagement in an Automated World All social networks favor people and organizations that already have a proven audience. What does that mean to your association and its potential to engage and broaden its following online? By Jeff Korhan Did you know that if you have consistently low engagement on Facebook, the bar for achieving it the next time is raised even […]

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The Heavenly Side of Rented Lists

The Heavenly Side of Rented Lists Do you know how to purchase — or provide — a truly legitimate email list? By Michelle Ashley The business of renting or selling email lists is a widely accepted practice that is often misunderstood and results in poor performance. Sometimes, the process is tarnished by those who truly don’t understand it, whether they’re buyers or sellers. There […]

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Why Do You Want to Launch a Mobile App?

Why Do You Want to Launch a Mobile App? To be of value to members, a publishing app should deliver content that cannot be had anywhere else. This deep experience is designed to attract not only casual users but “super-users” — audience members who are the most engaged with your content channels and your association’s brand. So how do you identify […]

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How to Get Higher Google Rankings for Your Website

How to Get Higher Google Rankings for Your Website By Marsha Friedman Hardly a day goes by when I don’t go on Google, type in a few search words, and sit back while links to a dozen or so websites appear before me on the screen — and that’s just page one of the results. Search for something reasonably generic — such […]

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How to Solve the Three Biggest Problems with Your Nonprofit’s Website

How to Solve the Three Biggest Problems with Your Nonprofit’s Website By Geoff Thompson Does your nonprofit organization’s website inspire confidence in your organization and support your mission? It needs to. Many NPOs struggle with drawing visitors to their sites and capitalizing (monetarily or otherwise) on that traffic. If your organization’s website has fallen behind expectations, a review of the site may […]

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12 Questions for Your 2016 Media Kit

12 Questions for Your 2016 Media Kit   By Brett Keirstead Are you dusting off 2015 with just new numbers and graphics, or are you re-evaluating how the media kit impacts sales? Does the media kit visually represent the appeal of your brand(s) and highlight the performance of your program? Have you identified the intended purpose of the media kit, and does […]

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From Spray & Pray to Educate & Engage

From Spray & Pray to Educate & Engage Here’s how the American Chemical Society transformed its ad sales program (and results) using content marketing. By Beth Renaud You’ve heard a lot about content marketing — the practice of producing helpful rather than promotional content for your target audience. But, have you ever considered applying this approach to your advertising sales efforts? As told to […]

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Mapping Your Content Strategy — or How to Melt the Witch

Mapping Your Content Strategy — or How to Melt the Witch By Jeanne McIntyre, CAE So, after the incredible inspiration of the 2015 Association Media & Publishing Annual Meeting keynote session, it was time for a break from blue-sky thinking. It was time to get real. At 11:30 a.m., Wednesday, June 17, I came to that place where the rubber hits the road, […]

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To Perfect Bind or Saddle Stitch — That is the Question

To Perfect Bind or Saddle Stitch — That is the Question Here are some great tips to help you answer this age-old question for any print publication. By Peter Joslin “Should we perfect bind or saddle stitch our book?” I hear this question from customers quite often — and it’s an important decision because the choice impacts the overall quality of a magazine as […]

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#dontjudge #justkidding #amp15

#dontjudge #justkidding #amp15 It’s borderline exhausting. It’s a little bit weird. And, volunteering as an EXCEL Awards judge is one of the best volunteer opportunities you’ll ever have. By Marlene L. Hendrickson There’s not a media and publishing professional alive who hasn’t held at least one project near and dear. That one project that you lost sleep over. The one issue of your […]

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