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The Ten Commandments of Sales

Every spring, we are treated to a re-airing of the 1956 movie classic, “The Ten Commandments.” I got to thinking: If there exists a set of 10 commandments for the game of life, does the same hold true for the game of selling? I say yes. Commandment I: Thou Shalt Prepare. Some salespeople like to wing it. Not so fast. There is […]

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It’s Time to Kill the In-House Agency Discount

During my almost 20 years of working with magazines, I have had the good fortune of working with large circulation association magazines, as well as much smaller circulation magazines that focus on a very targeted readership. Regardless of the size of the circulation and readership, however, all of the magazines had one thing in common: They offered a 15 percent […]

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How to Create a Production Schedule That Works

I joke that meeting planners and editors are the only ones who know exactly what weeks they can take vacation. Both professions have drop-dead dates and plan backwards from those dates to implement work along the way. However, I am often dismayed when I find publications that do not have a production schedule or an incomplete production schedule that only […]

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6 Types of Emails Your Association Should be Sending

6 Types of Emails Your Association Should be Sending By Carla Kalogeridis I recently came across a blog from EDMdesigner, a company that develops mobile-friendly email templates. It’s got some interesting ideas for associations (simply reminders for some of you), so I thought I would share them here. How many of us just send out a certain number of marketing emails to members […]

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Secrets of Compelling Video Content

Secrets of Compelling Video Content Producing video has become more than a novelty — for association publishers, it’s a necessity. By Carla Kalogeridis If video is not part of your association’s content strategy, you are missing out on opportunities on so many different levels: increasing member engagement, expanding your audience, non-dues revenue, and more. Of course, just like any type of content, you’ve got […]

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End the Disappointment by Redirecting Your Social Media Expectations

Carla Kalogeridis End the Disappointment by Redirecting Your Social Media Expectations By Carla Kalogeridis I just read an interesting blog post by Michael E. Kitces (part of an e-newsletter sent out by AM&P member Scott Oser Associates) that makes the point that social media is about prospecting, not selling. And yet, how many associations hope their Facebook page or tweets reach prospects who […]

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Problem: ‘I’m Not Creative’

Problem: ‘I’m Not Creative’ Solution: Believe you can be. Many difficulties are blank canvases awaiting innovative answers. By Mona Patel Imagination is the difference between the problems plaguing our every day and the future solutions to those issues; imagination is step one for answers that work. Imagine that you could work on an app that better informs financial decisions to help users get out […]

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Three Engagement Trends for Associations from Futurist Amy Webb

Three Engagement Trends for Associations from Futurist Amy Webb How are you going to get people’s attention in the future? What are the emerging tools for engagement? Amy Webb offers a wide-eyed glimpse of what the future holds for association media. By Amy Hindman Amy Webb is a digital media futurist. In 2013, she published Data, A Love Story (Dutton/ Penguin), a memoir […]

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Lessons Learned on the Journey to Becoming Grammar Girl

Lessons Learned on the Journey to Becoming Grammar Girl By Apryl Motley, CAE That old adage about the early bird getting the worm might be cliché, but it’s worked wonders for Mignon Fogarty, known to grammar enthusiasts everywhere as Grammar Girl. Her take on being early is “finding places where there isn’t as much competition” and carving out a niche. A podcast host […]

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A Visual Edge Boosts Your Social Media’s Impact

A Visual Edge Boosts Your Social Media’s Impact By Marsha Friedman People like images. We always have. Whether you’re talking about cave drawings, great works of art, comic books, or family photo albums, there is something about pictures that gets our attention. And getting people’s attention is what you want to do when you are trying to promote your association’s brand. That’s why it’s […]

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Four Tips to Improve Your Nonprofit’s Website Today

Four Tips to Improve Your Nonprofit’s Website Today By Ryan McGrath Here are great tips from web development and design experts, Ben Thomas and Matt Curtin, on how you can make some simple changes today to improve your nonprofit’s website. These tips are designed to be easy and fast to implement and will also improve your ability to engage with your audience […]

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How to Have Difficult Conversations with Volunteer Writers

How to Have Difficult Conversations with Volunteer Writers By Kim Howard, CAE I have spent the majority of my association publishing career working with volunteer writers from all walks of professional life: business owners, restoration professionals, credit managers, property management professionals, and lawyers. They all had two things in common: (1) They all volunteered and wrote for the various magazines that I […]

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